Why do as many as 75% of change initiatives fail?
We are pleased to announce the publication of our new book, Leading Successful Change: 8 Keys to Making Change Work, by Wharton Digital Press. Over the last two years, we have been working together to distill the key lessons we have learned over a combined 50 years of helping organizations change and to help people create successful change.
We have watched good organizations and good people develop strong strategies for change only to have them fail It’s tough to watch and more difficult to experience, that sadly, the vast majority of change efforts end up failing. In a world where change is not an option, but a fundamental component of doing business in this new global environment, it is imperative that we strive to put the odds back in the favor of successful change.
We live in an era where constant change is the norm rather than the exception. Given globalization, increased competition, and constant technological turnover, no organization can run in place: change is not optional. However, the sad fact is that the vast majority of change efforts fail. As authors Gregory P. Shea and Cassie A. Solomon argue, they do not fail for a lack of trying or leadership. Chances are you have led or been part of a failed change. But why did it fail and how can the next change be successfully implemented?
In the book, we demonstrate that change – real change – means changing behavior. Making behavioral change stick means changing the work environment or, more precisely, the work systems that comprise the work environment. We discuss:
- The 2 tenets for making successful change: focus on the behavior you want from people and design the work environment to foster those behaviors
- How to create a scene that will provide a vision of the future
- The 8 Levers of Change: a tried-and-true method for designing the work environment to support the changes
- How winning companies—from IKEA to a hospital near you—are successfully implementing change
Change is not optional and it is difficult—but it is also not impossible. We hope our book can serve as a guidepost to your next change endeavor.